It's a win-win for customers and sellers – the new program costs sellers less to ship an item than it would if they were to do it through their own fulfillment network," said Amazon spokesman Tom Cook.ĭeliveries will come from a specially-stocked Amazon shipping center based in Florence, Kentucky, Bloomberg News reported.
"The new program provides a cost effective way for sellers to offer low-cost items and for customers to get free shipping. The new program is officially called "Fulfillment by Amazon Small and Light." The low-cost fulfillment service means no minimum order is required and customers do not need to be enrolled in Amazon Prime to take advantage of it, according to postings on the site's sellers forum. If these are items are now available to buy online and have shipped to your home the next day, they'll have fewer reasons to visit the store.īut Amazon's moves into this market should raise red flags from an antitrust perspective, experts say.Watch Video: Amazon launches free shipping on small itemsĪmazon on Tuesday introduced a free shipping for "small and light" products that are under 8 ounces and cost less than $10. The news should terrify Amazon's competitors such as Target, CVS, or Walgreens - companies running brick-and-mortar stores where shoppers might otherwise go to pick up low-cost items on short notice. In a statement to Recode, a spokesperson said: "We know customers love our vast selection, low prices, and free one-day delivery with Prime and we are always innovating to improve their experience." Now, many consumer packaged goods - items like deodorant or toothpaste - will be available for free shipping when they purchase them alone.Īmazon did not immediately respond to Business Insider's request for comment.
According to a September report from analysts at Edgewater Research, which was cited by Recode, Amazon has "essentially turned off" this add-on feature in the past few months.
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